The goal is to apply learned concepts and later build a strategic marketing plan for your product or service. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must think on your own two feet.
1.Develop a product or service upon which you would like to focus for the remainder of the class. Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. (At this point, there is NO NEED to discuss the aspects of your marketing strategy.)