The framework for the assignment should be relevant to the websites you have chosen and should consider one or two of the following:
- Segmentation methods to meet the needs of different customer groups
- Online customer relationship management approaches
- Methods of sustaining a competitive advantage.
This report will be the summation of all work. It must be a cohesive document of no more than 3000 words and will be assessed via the criteria listed. Usefully, it should:
- Be an evaluative approach based on relevant business literature, from journal articles, specialist magazines and the popular press, which must be fully referenced.
- Critically consider evidenced information of the company.
- Contain recommendations clearly based on your findings detailing how and why the company under scrutiny, compared to the other two selections should improve their web based business.
The assignment must be an original piece of work and should reflect the fact that this is a professional report; style and presentation are important. It must be typed with all assignment front sheet details completed. A word limit is set at 3,000 words plus or minus 10% excluding diagrams tables and exhibits.