The Following table shows the regression coefficient (B) and the t-statistics (T) for the variables influencing business traveler demand for hotel rooms (including hotel prices and attributes) from the study that was discussed in this chapter and in Chapter 3
Business Traveler Demand for Hotel Rooms
Attributes B (t)
Price (S/night) -0.0.346 (8.83)
Room quantity 1,258 (5,92)
1= average
2= finest
Quantity of public areas 0.227 (0.88)
1= average
2= finest
Check - in time (minutes) -0.036 (-1.50)
Guaranteed Reservation 1.227 (4.88)
1= no
2= yes
General Staff performance 0.169 (0.74)
1= average
2= yes
Frequent guest programs 0.37 (1.52)
1=no
2=yes
Availability of nonsmoking floors 0.359 (2.29)
1 = no
2= yes
Availability of free parking 0.969 (4.61)
1= no
2= yes
Which characteristics are most and least important in influencing business traveler demand for hotel rooms?