Zippy Company has a product which it currently sells in the market for $50 per unit. Zippy has developed a new feature which, if added to the existing product, will allow Zippy to receive a price of $65 per unit. The cost of adding this new feature is $26,000 and Zippy expects to sell 1,600 units over the next year. What is the cost or benefit of Zippy adding the feature to the product?