The america online division of time warner has fueled its, Ask an Expert

Accounting

The America Online division of Time Warner has fueled its growthby using aggressive promotion strategies. One of thesestrategies is to send compact disk software to potential customers,offering free AOL service for a period of time. Assume thatduring a given promotional campaign, AOL mailed 3,200,000 disks topotential customers, offering three months' freeservice. In addition, assume the following information:

Cost per disk (includingmailing) 1.50

Number of months an average new customer stays

With the service (including the three freemonths) 30 months

Revenue per month per customeraccount 10.00

Variable cost per month per customeraccount 1.00

Determine the number of new customer accounts needed tobreak even on the cost of the promotional campaign. In formingyour answer, (1) treat the cost of mailing the disk as a fixedcost, and (2) treat the revenue less variable cost per account forthe service period as the unit contribution margin.

View complete question

Accounting Basics, Accounting

Category:- Accounting Basics
Reference No.:- M9992489

Have any Question?Write your Review or question?

Related Questions in Accounting Basics

Question - state your accounting method of choice and

Question - State your accounting method of choice and describe several types of business transactions you expect to incur. Explain how the transactions will impact your financial statements. How will the transactions inf ...

Question - a machine is purchased january 1 at a cost of

Question - A machine is purchased January 1 at a cost of $56,290. It is expected to produce 129,000 units and have a salvage value of $3,400 at the end of its useful life. Units produced are as follows: Year 1 10,400 Yea ...

Questions -q1 at december 31 2018 lyndseys boutique had

Questions - Q1. At December 31, 2018, Lyndsey's Boutique had 1,000 gift certificates outstanding, which had been sold to customers during 2018 for $75 each. Lyndsey's business operates on a gross profit of 60 percent of ...

Question - mr x wants to build a retirement fund of 500000

Question - Mr. X wants to build a retirement fund of $500,000 by the time he is 65. He is 40 today, and he plans to make 20 equal annual deposits to the fund, the first deposit to be made today. Assuming the fund will ea ...

Assignment -part a - you are working as an accountant in a

Assignment - Part A - You are working as an accountant in a local accounting firm. You have been approached by Oliver and Sydney, the owner of Sugariffic, a start-up wholesaler. They have chosen Xero as their cloud based ...

Question - assume you graduate from college with 30000 in

Question - Assume you graduate from college with $30000 in student loans. If your interest rate is fixed at 5.00% APR with monthly compounding and you repay the loans over 10-year period, what will be your monthly paymen ...

Question the turkish and japanese economies face different

Question: The Turkish and Japanese economies face different challenges over the next decade. The assignment requires you to choose one of the countries and identify the key risks in terms of the economic, financial, poli ...

Question - canberry corporation had net income of 116000

Question - Canberry Corporation had net income of $116,000, beginning total assets of $856,000 and ending total assets of $760,000. Calculate its return on total assets? 738% 15.3% 655% 14.4% 13.6%

Question as the first step of your final project select

Question: As the first step of your final project, select three companies to evaluate for determining which is in the best financial health and would, therefore, be the most profitable investment. • What considerations m ...

Question - if a company purchases land for 1000000 paying

Question - If a company purchases land for $1,000,000, paying $400,000 cash and borrowing the remainder with a long term note payable. Please give explanation for understanding on how this transaction be reported on a st ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Accounting Basics Expert