Suppose your consulting firm was hired by a city to determine if it is worth it (from an economic/social optimization perspective) to submit a bid to host the next Summer Olympics.

a. What people/groups should be included in your analysis? Why?

b. Would your answer change if a private company were to bid to host the Olympics as opposed to a city or other public sector entity? Why or why not?

c. List 3-5 of the most important/impactful issues you would want to consider when determining costs and benefits of hosting the Olympics?

d. How would you measure each of the items you listed? How would you monetize each measure? Why would monetizing be necessary to conduct a CBA?