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Suppose three companies, Optimax, Megachug, and Thirstoid, dominate the sports drink market. Optimax enjoys the largest market share. Megachug, dissatisfied with its market share, begins offering its sports drink in a new container that, according to Megachug, keeps the beverage colder for a longer period of time.

This is an example of:

Non-price competition

A price war

Price leadership

Business Economics, Economics

  • Category:- Business Economics
  • Reference No.:- M92201838

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