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Suppose that the probability that a customer plans to make a purchase is 0.34. Suppose that the probability of responding to an advertisement given that the customer plans to make a purchase is 0.63 and that the probability of responding to an advertisement given that a person does not plan to make a purchase is 0.12. Given that a person responds to the advertisement, what is the probability that they plan to make a purchase?

Business Economics, Economics

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