Submit a 6-page APA (scholarly)descriptive case study utilizing the case in this course text book, and at least two additional scholarly peer reviewed/academic sources.
Case Study: United By Blue's Eco-Friendly Values Sent Costs Soaring.
consider the following:
Identify the strategic management decisions made by the owner.
What ethical or socially responsible behaviors should Linton have considered?
Were there any other creative or innovative options?
Questions:
C8-1. What risks does United By Blue face if Linton raises the prices of its T-shirts? What risks does the company face if it fails to raise its T-shirt prices?
C8-2. Should Linton abandon United By Blue's mission as an active, eco-friendly apparel company to lower the cost of the company's T-shirts? What are risks of taking this approach?
C8-3. Should United By Blue raise the wholesale price of its T-shirts from $14.50 to $16.50? Explain.
C8-4. If Linton decides to raise the price of United By Blue's T-shirts, what steps should he take to communicate the price increases to the company's retailers and its final customers?
Entrepreneurship and Effective Small Business Management, 11th Edition
Course Textbook: Entrepreneurship and Effective Small Business Management, 11th Edition Print: ISBN-13: 9780133543070 Author(s): Norman M. Scarborough and Jeffrey R. Cornwall Publisher: Pearson Copyright year: © 2015 Submit a 6-page APA (scholarly)descriptive case study utilizing the case in this course text book, and at least two additional scholarly peer reviewed/academic sources.
Attachment:- Book.rar