Special-Order Decision: Qualitative Factors

Lindsey Smith, Inc., has the following cost structure for the upcoming year:

Required:

If an amount is zero, enter "0".

A. What is the expected level of profit?

B. Should the company accept a special order for 1,000 units at a selling price of $20 if variable marketing expenses associated with the special order are $2 per unit?

What will be the incremental profit if the order is accepted?

C. Suppose that the company received a special order for 3,000 units at a selling price of $19 with no variable marketing expenses. What would be the impact on profit?

D. Assume that if the special order were accepted, all the regular customers would be aware of the price paid for the special order. Would that influence your decision? 

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