Space and Place

Marketing is a vital element for every business organization regardless if the company only operates in a physical brick and mortar location, on the internet, or both. With the advancements in technology businesses must be able to compete with other companies in the same market which may deem necessary to conduct business on the internet to reach a broader target market. Shifting from a physical brick and mortar location into the global online market allows more opportunities and could be profitable depending upon the organization.
According to Mullins and Walker (2010) the decision making process within marketing is vital for achievement within every type of business regardless of size, profit or non profit, or type of organization. An organization must det