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Sandy and Bob's Manager wants to forecast the number of sales that will require fulfillment in the next five months. Toward that end, she applies certain historical averages:

  • 2% of cold calls are converted to sales within five months
  • 14% of warm call are converted to sales within four months
  • 25% of prospects are converted to sale within three months
  • 36% of customers who agree to a pre-purchase meeting are converted to sales within 2 months
  • 53% of customers who agree to a purchase meeting are converted to sales within 1 month.

On this basis

Write a 2-page assessment of marketing human resource management strategy. Your assessment should address the following questions:

  • Considering the sales funnel figures in the example, how many hours-and thus, how many people-will be needed to achieve this product's sales forecast? Explain.
  • How would you manage this sales force? Be sure to include examples and your rationale. 
  • What would your human resource strategy be if the sales target is for 100 units per month? Be sure to provide a rationale for your provided strategy.

Sales Process

Hours per engagement

Cold call

4 minutes

Warm call

27 minutes

Prospect meeting

98 minutes

Pre-purchase meeting

150 minutes

Purchase meeting

140 minutes

Business Economics, Economics

  • Category:- Business Economics
  • Reference No.:- M92295587
  • Price:- $30

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