Problem: Write a twelve page research paper on two group- competing companies.  The twelve pages does not includethe title page, graphs or references.

Choose two corporate competitors and compare them from a financial perspective, not based on personal preferences.

• Mars vs. Hershey
• For each company comparing the two, you are to write report that includes the following discussion topics:

1. A short on each company, the industry and the conditions in which they. This should be no more than one to two pages for both in total and can be a part of your.

2. Compute the following ratios for each company. If you need understanding the meaning of the ratios or how to are computed, go to: http://www.investopedia.com/university/ratios/

• Liquidity ratio: Current ratio
• Profitability ratios: Return on assets · Return on equity
• Debt ratio: Debt ratio
• Operating ratio: Fixed asset turnover ratio
• Cash flow ratio: Dividend payout ratio
• Investment ratio: Price / Earnings ratio

Using the ratios you, discuss what these ratios tell us each company's, and how the companies compare the industry average. Feel free to use graphs/charts as for any or all ratios and then discuss the ratios of most to these companies and their performance.

3. As an investor, discuss company you choose to invest in and a rationale for your decision. Support conclusions, why or why not?

4. After your research about each company and their annual report, discuss what non-financial criteria you would consider when between these two options? Support your conclusions, why or why not?

In short, your paper contain:  a title page (names, course, title of paper and date), an introduction to companies, a listing all of the calculated ratios and about their significance, investment information and for both companies, and references.