RES/351 Final Exam Answers Study Guide
1. What do we call the process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones?
Management-research question hierarchy
Explanation: This is a questions hierarchy that enables research data to become more refined as specific as smaller questions are developed.
2. Minute Maid is creating its own proprietary methods for performing research. In this scenario, what hierarchy of business decision makers does Minute Maid operate?
Top tier
Explanation: Minute Maid is at the top tier because it is creating its own custom methods of research. Lower tiers use past data as a basic framework for conducting research.
3. Northwest Airlines used mathematical models to find out which customers in the database were responsible for most of its profits and which customers were not currently profitable, yet showed similar characteristics to the most profitable customers. What method did Northwest Airlines utilize in this scenario?
Data mining
Explanation: Data mining is the process of extracting data from a database to be used for research purposes.
4. What should be the first question when considering a management dilemma?
What symptoms cause management concern?
Explanation: Defining the symptoms of the problem will serve as a foundation for future research.
5. What is the goal of ethics in research?
Ensure nobody is harmed
Explanation: Ethical research should be performed in a way that does not create additional suffering in the world.
6. What is it called when research participants are only told part of the truth during a survey?
Deception
Explanation: Compromising the truth or withholding importing data is considered deception.