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Read the following article about Apple at http://www.mbaknol.com/management-case-studies/case-study-on-apples-business-strategies/. Think about the role of product differentiation in a global context and then answer the following questions:

- How has Apple positioned itself to take advantage of unique designs to attract a sufficiently large niche market to surpass the competition in the United States and China?

- What does the Apple experience tell us about risks associated with strategic alliances or the risks associated with not pursuing strategic alliances?

Your well-written paper should meet the following requirements:

- 4-6 pages in length

- Support your analysis by referencing and citing at least three credible sources.

- Use APA style guidelines citing references as appropriate.

Business Economics, Economics

  • Category:- Business Economics
  • Reference No.:- M92215456
  • Price:- $30

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