Questions that the paper should answer:

1. What are the underlying five forces, generic structure and profitability of the industry?

2. What industry trends are apparent that might change this underlying structure and profitability?

3. How might foreseeable changes in the social, political, international, and macroeconomic context impact the industry? (PESTLEs)

4. What are the goals, assumptions, strategies, and capabilities of the important existing and potential competitors and complementors

in the industry and their likely future behavior?

5. What are the critical requirements for future success (KSF)?

6. Given the analysis of the industry, competitors, and the broader context, what range of strategic alternatives are available to

companies in this industry

Format:

- Write in 3 pages with word ranging from 600-800 (excluding appendix).

- Write 4 paragraphs: Have you told a profit story in a compelling manner?

1. Industry Name, General Overview & Industry life cycle.

(Company Name/Business Segment/Industry Name/NAICS (SIC)

2. Environmental Analysis. 3 points. (5 *6 dimension)

3. Competitive Analysis. 3 points. (6*5 forces)

- Summary, outlook and suggestions. Formatting/editing, appendix, spelling, references.

- Analytical techniques: PESTLE/Mega Trend, Five Forces, Industry lifecycles, and any other analytic tools (i.e. strategic groups).

In the first paragraph: please double-check whether you miss any of these information:

- What are important firms in this industry?

- Industry concentration, high or low?

- Industry life cycle;

- Industry average profitability (average if three leading firms' profitability);

- Is your firm's profitability higher/lower than the industry average?

- Industry major products;

- Industry size;

- Identifiers: industry name, industry SIC/NAICS code; Segment Name;

- Who are the main competitors?

- For your business segment, how much share it has in the entire firm? What is the major product(s) covered by your business

segment; size of the segment; profitability of the segment?

Last Paragraph: please double-check whether you miss any of these information:

- Overall, industry is attractive or not?

- Key Successful Drivers;

- Strategies are being used by its main competitors;

- Alternatives Strategies for your companies.