Questions: Read the Futura article - Please complete the following questions and be prepared to answer these questions in class.

1. What quadrant does Futura believe is the most important dimension in the balanced scorecard? Why?

2. What are the two competitive weapons that Futura has to lead in a saturated marketplace?

3. How does Futura maintain a company culture to allow employees to thrive?

4. It is important for employees to rank their benefits from most to least important? What type of feedback is a company looking for? Is this a great way to sustain employee retention?

5. What could be a problem having a "birthday review"? Would an employee want to say anything negative about the company he or she works for?

6. Would you be bold enough to answer a leadership survey fairly and honestly?

7. What is interdepartmental collegiality and cultural maturity?

8. Why is a certification "Training Matrix" important to an employee? To an employer?

Attachment:- Article.rar