Question: Individual Reflective Report

Produce a 2500 word reflective report on international entrepreneurial decision making.

Consider the theories, models and approaches that you have been introduced during this module, the group work and throughout your year of study. The following areas should be considered:

(a) introducing products and services to local culture and buyers behaviour;

(b) international branding and product/service decisions;

(c) distribution and logistics;

(d) international communication and marketing;

(e) ethics and sustainability. Reflect on how these might become applicable either to:

• your own venture case: adapt relevant concepts to your venture's needs, resource availability, prioritisation and context; or

• your client's firm: identify how these practices can be realistically applied, considering the comments during the discussion after your group presentation, your client's priorities, resource availability and context.

You must identify and provide a critical reflection of both the areas in which the propositions might be successful (and identifying the key factors which contributed to that success) and the areas which might be problematic, identifying key issues and suggesting alternative courses of action which would have improved the viability of the proposition.

Content and Format

The reflective report should have at least the following three (3) parts:

• A comprehensive description of the approach or model of internationalisation (entry strategy) that you have considered as appropriate for the case or your own venture in order to internationalise the business. Discuss and justify the reasoning behind the choice based on examples and evidences (use references appropriately). Limitations and constrains of this approach should clearly be reflected based on theoretical and practical understanding (use relevant references).

This part should be in standard business report format including an introduction, some key sections identified by you and a references list (max 800 words);

• A Mind Map that provides the logic and the steps of internationalisation (entry strategy) in alignment with the areas of implementation:

(a) introducing products and services to local culture and buyers behaviour;

(b) international branding and product/service decisions;

(c) distribution and logistics;

(d) international communication and marketing;

(e) ethics and sustainability.

Each area of implementation is a different branch of the mind map. The ‘steps' of each branch need to demonstrate the alignment with the overall strategy, possible barriers and solutions. A 100 words paragraph should accompany each branch. These will have the format of an abstract presenting the why this direction/steps have been chosen, the main objectives and expected outcomes.

An A3 size mind map is equivalent to 1000 words. The mind map should provide clearly the starting point and the aim of the internationalisation strategy as well prioritising different options available to firms in relation to the level of development or sequence of each of the above areas of implementation;

• An executive summary of the mind map reflecting on the overall strategy, the flow of milestones' achievement and barriers of achievement in the different areas of implementation. This provides the ‘big picture' of the proposed strategy (max 800 words).

When attempting the assignment you should bear in mind certain issues:

• This is a reflective report but it is important to demonstrate that you understand the theory or approach that you are examining.

• Within your answer ensure that you critically reflect using appropriate theory and examples to reflect on your experience rather than merely describing it. In doing this, you may wish to make reference to alternative approaches which you have found for any problem situation you identify.

• Material which is purely descriptive, either of the literature of the theory/approach or the business application of the theory/approach, will not gain high marks, but clarity, focus and attention to detail will.

• Generalised coverage will attract few marks, whereas focus and application under the specific needs and context will attract high marks.

You may need to explain why you are focusing on a particular proposition based on evidences.

• Remember that this is an individual assignment, although it is fine to discuss issues as a team the submission must be your own work.

• Academic sources used must be appropriately attributed using the Harvard referencing scheme.

Information related to above question is enclosed below:

Attachment:- Files.rar