Question: In the AIDA concept, the D indicates:

Question: At which level of brand loyalty is advertising often used heavily to promote a product?

Question: When potential buyers of a product are dispersed geographically, a pulling promotional strategy should lay emphasis on:

Question: An example of a company that relies heavily on direct selling is:

Question: Public service announcements are:

Question: Marketing channels play a key role in marketing strategy because they:

Question: Vending machines are an example of:

Question: To grow profitably in a competitive environment, a wholesaler must:

Question: The process of collecting information about the external marketing environment is called:

Question: Which of the following is a reason why sponsorships have grown in popularity in the last ten years?

Question: The function of informing, persuading, and influencing the consumer's purchase decision is called:

Question: Brand recognition as a stage of brand loyalty occurs when:

Question: Because direct marketing is interactive, it:

Question: In the 1950s, discount stores delivered lower prices in exchange for:

Question: The two critical components of distribution strategy are _____ and _____.

Question: Which of the following is a means of conducting a personal selling effort?

Question: Which promotional tool would more likely be used by a company adopting a push strategy of product promotion?

Question: Business purchasers usually prefer to buy from:

Question: Jim stops at the local convenience store on his way home to buy a six-pack of beer. He goes in thinking he will purchase his

usual brand, but ends up buying another because it is on sale. What stage of brand loyalty is Jim presently at?

Question: A global brand generally is defined as:

Question: An effective promotional strategy designed to influence a retailer or wholesaler to carry a new brand would be a(n) _____

strategy.

Question: The Kirkland brand is owned by Costco, and the products can only be purchased at Costco stores. Costco contracts with

manufacturers to produce and package products under the Kirkland name. This arrangement is called:

Question: Which of the following is the most frequently used form of direct marketing?

Question: Which statement concerning telemarketing is ?

Question: Generic products are:

Question: After identifying a target market, a retailer must:

Question: The added value that a certain brand name gives to a product in the marketplace is called brand:

Question: Which of the following retailers is an exception to the wheel of retailing?

Question: An offering within a product line, such as a specific size of liquid detergent, is known as a(n) _____.

Question: Patricia calls a firm's 800 number and expresses her reaction to a recent television ad. This is an example of:

Question: Guerrilla marketing can best be described as:

Question: The _____ is at the heart of integrated marketing communications.

Question: Which group of activities is considered to be a form of sales promotion?

Question: Which of the following is a disadvantage of guerrilla marketing?

Question: A characteristic of a good brand name is that it should:

Question: As a part of the promotional campaign for a product, online video clips help to:

Question: Movement of products through more than one marketing channel to reach the same market is:

Question: Small appliances and related products bearing the General Electric brand are only available through Wal-Mart stores. This

type of product distribution strategy is called _____ branding.

Question: A _____ provides space for permanent showrooms and exhibits, which manufacturers rent to market their goods.

Question: Licensed goods manufactured abroad and then sold in the U.S. market in competition with U.S. counterparts are called _____

goods.

Question: A company's ability to market a product successfully at a higher price is directly related to its:

Question: When Frito Lay introduces a new flavor of potato chips, it is likely to focus on _____ in its promotional mix.

Question: One of the advantages of the direct mail medium is that:

Question: _____ refers to the amount a retailer adds to the cost of a product to determine its selling price.

Question: The primary factor that attracts a consumer to a generic product is:

Question: Direct selling is more common:

Question: An integrated marketing communication strategy begins with:

Question: Acceptable promotional practices in the marketplace are ultimately determined by:

Question: All of the following retail stores would be found at a power center except:

Question: The traditional marketing channel for consumer goods proceeds from producer to:

Question: If Procter & Gamble were to introduce a value-priced brand of laundry detergent, they should:

Question: Persuasive advertising:

Question: The most intrusive form of online advertising is _____.

Question: Which of the following is one of the nonpersonal elements of the promotional mix?

Question: Although research shows that most consumers dislike the practice of telemarketing and more than 191 million have signed up

for the national Do Not Call Registry, organizations still use telemarketing because:

Question: A major challenge with product-line pricing is that:

Question: At present, long-distance telephone services and wireless carriers are both tending to adhere to a:

Question: One of the major benefits derived from target-return objectives is that they:

Question: Which of the following is true of missionary selling?

Question: Penetration pricing is sometimes referred to as _____ pricing.

Question: The most expensive sales method overall is:

Question: All of the following are advantages of television as an advertising medium except:

Question: The global pricing strategy that allows the greatest flexibility in setting prices to reflect local marketplace conditions is:

Question: Which of the following is not a function of relationship selling?

Question: A product's market price is ordinarily the:

Question: The PIMS project revealed that the two most important factors influencing profitability were:

Question: Which of the following is a part of the consultative selling process?

Question: Which of the following was rendered invalid by the federal Consumer Goods Pricing Act of 1975?

Question: Radio Shack is advertising Sirius satellite radios as gifts for the holiday season. The television ad benefits both companies

and is an example of _____ advertising.

Question: The type of advertising that seeks to develop initial demand for a newly introduced good, service, organization, person,

place, idea, or cause is known as _____ advertising.

Question: The pricing strategy that permits marketers to control demand in the introductory stages of a product?s life cycle and then

adjust productive capacity to match changing demand is known as _____ pricing.

Question: Some advertisers try to avoid problems with celebrity endorsers by using cartoon characters as endorsers. One drawback of

using such cartoon characters is:

Question: The exchange value of a good or service defines its:

Question: A pricing policy that assumes that some prices are more appealing than others is known as _____ pricing.

Question: Jamie works for a local bank. Whenever a new customer opens a checking account, Jamie makes sure to mention some of the

other financial services the bank offers. Jamie is engaged in:

Question: An example of odd pricing would be:

Question: Pharmaceutical companies frequently use _____ to market their product.

Question: All of the following statements regarding cooperative advertising are except:

Question: The Robinson-Patman Act specifically prohibits:

Question: When Bufferin advertises that its products have a greater pain-relieving effect than aspirin or Tylenol, it is using _____

advertising.

Question: The type of advertising that strives to reinforce previous promotional activity by keeping the name of the good, service,

organization, person, place, idea, or cause before the public is _____ advertising.

Question: Because it involves the use of a high price relative to prices of competing products or services, the skimming pricing strategy

is sometimes referred to as _____ pricing.

Question: Personal selling can be broadly defined as:

Question: Discounts off the list price given for prompt payment of the invoice may be classified as _____ discounts.

Question: Many credit cards offer so-called "teaser" rates -- low introductory rates that rise after a few months. The use of teaser rates

is an example of which type of pricing objective?

Question: Which type of ads typically lose their effectiveness very fast?

Question: Which federal agency reversed its stand on comparative advertising after realizing that competition drives down prices?

Question: Oriental Insurance promotes identity theft insurance with an advertisement that warns of stolen credit cards and falsified

social security numbers. Which appeal is being used in this commercial to motivate the viewer to act?

Question: A series of related but different ads that use a single theme and appear in different media within a specified time period is an

example of a(n):

Question: The role of a sales representative in the promotion process has changed from that of persuader to that of:

Question: Retailers such as Home Depot and Lowe's, who offer to meet or beat the best price offered by their competitors, use the

strategy of _____ pricing.

Question: Which of the following is an inappropriate pricing objective for a not-for-profit organization?

Question: The part of the sales process consisting of identifying potential customers is called:

Question: Prestige pricing objectives emphasize:

Question: In general, marketers that participate in comparative advertising:

Question: The process of qualifying a sales prospect:

Question: The two biggest spenders on advertising in the United States are:

Question: Which of the following can be categorized as a tariff?

Question: Compared with broadcast networks, advertising on cable gives marketers access to _____ target audiences.

Question: According to studies, consumers respond with suspicion to: