Question: (i) An investor wants to open a new Italian restaurant in downtown La Verne(La Verne is a small city in California. Most people who live here are white people, and there is a good University which is ULV). Based on macro-economy, what economic concepts would you use and how would you advise that investor? (You need to identify and explain all relevant economic concepts that pertain here and explain the application and usefulness of those concepts in this case.)
(ii) Kimpton Hotels & Restaurants, Intuit, Nugget Markets, Riot Games and VMware are among best companies to work for in California according to the Fortune's list. Choose one of those companies and use the nine area framework. Which are the two most important areas of interest for the company you picked and what are the most important economic concepts that apply to that company? (You have to look initially at all nine areas of interest to one of those companies but then focus mostly on top two areas. You need to identify a minimum of four major theoretical concepts.)
(iii) What is the importance of firm location, agglomeration economies and localization economies in the firm's decision making? (Use examples of at least two different firms/industries.)