Question: 1: What is the business, the products, the customers, what is the recent historic economic performance, what are the recent strategic decisions taken the company?

2: What are the key success factors and risks associated with the firm's chosen competitive strategy?

3: Does the firm currently have the resources and capabilities to deal with the key success factors and risks?

4: Has the firm made irreversible commitments to bridge the gap between its current capabilities and the requirements to achieve its competitive advantage?

5: Has the firm structure its activities (such as research and development, design, manufacturing, marketing and distribution and support activities) in a way that is consistent with its competitive strategy?

6: Is the company's competitive advantage sustainable? Are there any barriers that make imitation of the firm's strategy difficult?

7: Are there any potential changes in the firm's industry structure (such as new economic conditions, new technologies, foreign competition, changes in regulation, change in customer requirements) that might dispute the firm's competitive advantage? Is the company flexible enough to address the change?

Note: Half page to 1 page

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Attachment:- FinancialQualitativeAnalysis.rar