Question 1: Results of integrating the Internet into channel structure can result in:

A. reduction in channel participants in the distribution process.

B. increases in channel participants in the distribution process.

C. substitution of channel participants in the distribution process.

D. All of the above

Question 2: Organizations developed solely for the purpose of operating as online channel members to meet channel needs in the digital business environment are known as:

A. disintermediaries.

B. infomediaries.

C. reintermediaries.

D. ancillaries.

Question 3: Retailers may wish to engage in virtual aggregation using the Internet to:

A. relax constraints on inventory by space.

B. reduce the assortment of products that need to be displayed.

C. tailor a sales presentation to all target segments.

D. become a pure-player.

Question 4: Which of the following is a benefit of the Internet as a channel resource?

A. It is easier for businesses to create perceptions of differences between product offerings.

B. More and more products become available through online channels.

C.Shoppers have the opportunity to examine and compare products.

D. Businesses can differentiate their product offerings from that of the competition.