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Question - Fresh Juice has three locations in Kamloops: Downtown, North Shore and Dufferin. Management is concerned about the performance of the downtown location, the rent is high and management is debating closing the store. A company-wide segmented income statement follows:                                                                                 

 

Total

Down-
town

North Shore

Dufferin

Sales

$900,000

$300,000

$350,000

$250,000

Variable Expenses

610,000

210,000

225,000

175,000

Contribution Margin

290,000

90,000

125,000

75,000

Traceable Fixed Expenses

225,000

110,000

75,000

40,000

Territorial Segment Margin

65,000

(20,000)

50,000

35,000

Common Fixed Expenses

40,000




Net Operating Income

$25,000




The North Shore and Dufferin locations could expect a 5% decrease in revenues due to lost promotional synergies closing the prominent downtown location.                                                                                        

Required:

Prepare a new segmented income statement assuming the Downtown location is closed.

Should the company close the Downtown location (type YES or NO below)?

What will be the effect on net operating income if the Downtown location is closed (state whether net operating income will increase or decrease and by what amount)?

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