Question - Case

There is a saying, "live and learn locally but think globally." In order to make effective marketing strategic decisions, marketers are increasingly drawn to the global marketplace because of the opportunity it represents.

As markets grow increasingly competitive, as companies find new opportunities, and as the cost of entering foreign markets increases, companies need such planning.

Write 3 full page of text, with at least 4 peer review references

If a company is planning to expand its operations in international markets, what pre-investment measures would you suggests they undertake (plan) to minimize risks of product /service failure? What are some of the strategies an international marketer should consider?