Public subsidies for new stadiums and arenas are commonly justified on the basis of economic benefits they will confer on the local economy rather than on public consumption externalities or on the value of an enhanced community image. Yet there is virtually no evidence of any perceptible economic development benefits from sports teams or stadiums. How, then, have sports leagues been so successful in persuading government officials and voters to subsidize their industry when they seem to promote the losing argument? Many referendums on using tax revenue to construct sports stadiums and arenas have been close (Fort, 1997). At the end of the controversy, however, almost all cities have contributed public funds to subsidize private, for-profit teams owned by some of the wealthiest individuals in the world. The close votes suggest that stadium proponents-team owners and players-have been quite sophisticated in their appeals. If the votes had been overwhelmingly in favor of the subsidies, the proponents probably sought too little. If the voters had not generally approved the subsidies, they asked for too much. Part of the explanation for the success of subsidies for sports stadiums relies on the distribution of benefits and costs. Only a small proportion of people in any metropolitan area attend professional team sports contests. But those who do often are intensely interested. Thus substantial benefits accrue to some individuals, motivating them to become politically active in supporting the use of tax revenue to procure or retain a team. Team owners and players are also well organized and have low cost access to the media in their effort to promote subsidization. In contrast, most voters do not find it in their interest to oppose actively a referendum that may cost them $25 or $50 per year in additional taxes. The issue is complex, the subsidies are indirect, and the proponents have almost all of the information. Those who are motivated to oppose the subsidies frequently are poorly funded, disorganized and politically naive. Misleading "economic impact statements" commissioned by the proponents of subsidization often confuse the public. As we have seen, these studies are fraught with methodological errors that may be easily overlooked for those not trained in economics. Given the close votes, the studies can be enormously effective even if they deceive only 2 or 3 percent of the voters.

In the article you read by Siegfried and Zimbalist, they write “there is virtually no evidence of any perceptible economic development benefits from sports teams or stadiums. How, then have sports leagues been so successful in persuading government officials and voters to subsidize their industry when they seem to promote the losing argument?”

The authors give two answers to this question. Describe one of those answers.