Problem
Marklex Company produces a variety of electronic products. One of its plants produces two laser printers, the Super and the Regular. At the beginning of the year, the following data were prepared for these products.
|
Item
|
Super Printer
|
Regular Printer
|
|
Units produced
|
50,000
|
400,000
|
|
Sales price per unit
|
$480.00
|
$300.00
|
|
Direct materials cost per unit
|
$30.00
|
$25.00
|
|
Direct labor cost per unit
|
$130.00
|
$85.00
|
|
Factory overhead costs per unit
|
$100.00
|
$100.00
|
Factory overhead costs per unit were determined using a plant-wide rate based on direct labor hours.
The marketing manager is impressed with the per unit profitability of the Super Printer, and suggested the company should place more emphasis on producing and selling this product. The plant manager disagreed, arguing the factory overhead costs per unit for the Super Printer are understated.
To investigate the plant manager's claims, the company hired a consulting firm to gather data in order to implement activity-based costing. The following data were obtained.
|
Overhead activity
|
Activity driver
|
Activity Cost
|
Usage: Super Printer
|
Usage: Regular Printer
|
|
Setup costs
|
Number of setups
|
$840,000
|
200 setups
|
100 setups
|
|
Machine costs
|
Machine hours
|
$30,000,000
|
100,000 machine hours
|
400,000 machine hours
|
|
Engineering costs
|
Engineering hours
|
$6,600,000
|
45,000 engineering hours
|
120,000 engineering hours
|
|
Packing costs
|
Number of orders
|
$5,000,000
|
50,000 orders
|
200,000 orders
|
Required:
Answer the questions below and show all computations. Answers requiring dollar amounts should be rounded to the nearest cent. Use one decimal place for answers requiring a percentage.
1) Refer to the first data table. Determine gross profit per unit and gross profit percentage for both the Super Printer and the Regular Printer, with factory overhead allocated using a plant-wide rate based on direct labor hours.
2) Refer to the second data table. Calculate the activity rate for each overhead activity.
3) Allocate overhead costs to both the Super Printer and the Regular Printer, based on overhead activity usage.
4) Determine gross profit per unit and gross profit percentage for both the Super Printer and the Regular Printer, with factory overhead allocated using activity-based costing. Use the amounts for direct materials and direct labor costs per unit from the first data table.
5) In light of the revised profitability for each product determined using activity-based costing, evaluate the marketing manager's suggestion to emphasize producing and selling the Super Printer.