Problem

As organizations search for new and better ways to compete, global business strategies will continue to receive increasing attention. Areas in which globalization can move from concept to practice include global sourcing and marketing, an advanced approach to sourcing and supply management that involves integrating and coordinating common materials, processes, designs, technologies and suppliers across worldwide buying, design and operating locations. Since most organizations do not have well-developed global sourcing and marketing strategies in place, improvement opportunities in this area are attractive and as yet largely unrealized.

In this project, you may work individually or you may work with up to two other members from the class. Choose a country from the following list:

Australia, Brazil, China, Egypt, France, Germany, India, New Zealand, Peru Russia, Singapore, Switzerland, Turkey, Vietnam

1. Research and write a summary of country's history, geographic location, and population growth trend.

2. Conduct a detailed PEST (Political, Economic, Social, and Technological) analysis of the country. Be sure to cover all four areas of P E S T. Below are some possible topics in each area:

a. Political: Political system, stability, risk

b. Economic: Economic system, GDP, currency, exchange rate, infrastructure quality, work force quality, income

c. Social: Demographic, social structure, education, culture (e.g., gender roles, how people communicate/view time and deadlines/ask questions or highlight problems/respond to management and authority)

d. Technological: recent technological development and its impact on business

3. What products or brands could you import from that country to the U.S.? What products or brands from the U.S. could be exported to that country? Explain.

Your writing should be clear, concise, and original. Use proper citations when using other people's work, as plagarism is not torelated at Cerritos College. Submit your final project as a Word or PPT document.