Problem - The E-Company manufactures trendy, high-quality moderately priced watches that it sells on the Internet. As the company's senior financial analyst, you are asked to analyze the overall profitability for the current year. The CFO has heard that there are two different approaches for preparing income statement. You are asked to show the CFO both approaches and explain the advantages or disadvantages of each method. The following data are for the year ended December 31, 20XX:

Production capacity 400,000 units

Ending inventory 55,000 units

Sales 345,000 units

Selling price $29.00 per unit

Variable manufacturing cost (direct material: $3.50 and direct labor: $1.40) per unit $4.90 per unit

Variable operating/selling cost per unit $1.20 per unit

Total fixed manufacturing overhead $1,600,000

Total fixed selling & administrative expenses $1,200,000

Assume costs per unit are the same for units in beginning inventory and units produced during the year. Also, assume the prices and unit costs did not change during the year.

Requirement: Prepare income statements under variable (contribution margin) and traditional (absorption) costing for the year ended December 31, 20XX.

What are E's contribution margin ratio, gross profit ratio and operating (net) income ratios?

Explain the difference and reconcile operating income for the two methods.

If E sells 10,000 additional units, how much better off is the company financially? Which income method did you use? Please explain and show your computations.

Which costing method would you recommend to the CFO? Why?

The submission should be 2 to 4 pages and need to include income statements and other pertinent computations in good format as well as a discussion interpreting the analysis. Answer all questions.