Problem - The balanced scorecard approach uses only financial measures to evaluate performance. uses vague statements when setting objectives in order to allow managers and employees flexibility. normally sets the financial objectives first and then sets the objectives in the other perspectives to accomplish the financial objectives. only sets objectives for the financial perspective. The balanced scorecard approach uses only financial measures to evaluate performance, uses vague statements when setting objectives in order to allow managers and employees flexibility, normally sets the financial objectives first and then sets the objectives in the other perspectives to accomplish the financial objectives. Only sets objectives for the financial perspective. What is meant by the term "triple bottom line?" How does this concept square with the financial objective of a firm to maximize shareholder wealth? What are the impacts to society of maximizing shareholder wealth? What is meant by the term "triple bottom line?" How does this concept square with the financial objective of a firm to maximize shareholder wealth? What are the impacts to society of maximizing shareholder wealth? What is meant by the term "triple bottom line?" How does this concept square with the financial objective of a firm to maximize shareholder wealth? What are the impacts to society of maximizing shareholder wealth?

To calculate company's cost of capital, the market value will be used as this value is the true value determined by considering the actual cash flows and the forecast and not governed by accounting rules. In book value measure, only the value of assets and liabilities in the balance sheet are considered.