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Problem - L'Oreal reports the following for a recent year for the major divisions in its cosmetics branch.

(€ millions)

Sales

Income

Total Assets
End of Year

Total Assets
Beginning of Year

Professional products

€5,150

€1,190

€2,940

€2,680

Consumer products

12,080

2,105

6,790

5,770

Luxury products

6,905

1,100

3,810

4,370

Active cosmetics

2,630

580

1,160

970

Total

€26,765

€4,975

€14,700

€13,790

Required -

1.1 Compute profit margin for each division.

1.2 Which L'Oreal division has the highest profit margin?

  • Professional products
  • Consumer products
  • Active cosmetics
  • Luxury products

2.1 Compute investment turnover for each division.

2.2 Which L'Oreal division has the best investment turnover?

  • Luxury products
  • Professional products
  • Consumer products
  • Active cosmetics

Accounting Basics, Accounting

  • Category:- Accounting Basics
  • Reference No.:- M92412996
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