Problem - Analyze the case study based on the questions given below. As in earlier weeks, this case study assignment is also tightly integrated with the readings for this and previous weeks. You will need to acquire a good understanding of key ideas from the readings before starting to analyze the case study.

Case Analysis Questions

1. How difficult a challenge did Welch face in 1981? How effectively did he take charge?

2. What was Welch's objective in the series of initiative he launched in the late 1980's and early 1990's? What was he trying to achieve in the round of changes he put in motion in that period? Is there a logic or rationale supporting the change process?

3. How does such a large, complex diversified conglomerate defy the critics and continue to grow so profitably? Have Welch's various initiatives added value? If so, how?

4. What is your evaluation of Welch's approach to leading change? How important was he to GE's success? What are the implications for his replacement?