Price Wars in Mobile Industry

Assignment Brief Semester: Autumn Module Code: PM101

Module Title: Business Economics Programme Business Management Business Management (Travel & Tourism) Management with Human Resource Management Business Management and Information Technology Human Resource Management with Information Systems BSc Accounting and Finance BA Accounting and Finance Oil and Gas Management Law with Management Business Studies Level:

Level 4 Awarding Body: University of Plymouth Module Leader Stavros Anastasiou Format: Individual

Report Presentation:

No Any special requirements:

All work should be submitted on the Student Portal along with an acceptable

Turnitin Report Word Limit: 1,500 words each (+ or - 10%).

a) Identify the nature of resource cost structure and the practical significance of different costs;

b) Explain the factors influencing optimum size and the significance of demand and supply relationships;

c) Demonstrate an understanding of the relevance and limitations of economic theory to management decisions.

Assessment criteria Explanatory comments on the assessment criteria Maximum marks for each section Content, style, relevance, originality Content will reflect the students' ability to understand and to analyse business economics as taught. Answers to be based on an interpretation of class hand-outs and evidence of background reading. That is, there should be clear demonstration of focused rigorous research from recognised authoritative sources. 50% Format, referencing, bibliography.

• The limit is not a guide, it is an instruction.
• Do not stray into tangential material. Always ask yourself - is what I've written relevant to the question set?
• Copy and Paste. Please try to refrain from doing this.
• Font size. Please use font size of approx.. TNR 12, Arial 12 size.
• Double space.
• Read (aloud) what you have written.

If we can't understand your argument, you will not get any credit for it. The Study Skills Handbook and Module provide detailed guidance on referencing. Ensure you reference your citations using the Harvard method. 10 % Constructive critical analysis, introduction, conclusion Demonstration of a clear understanding of the issues. Use of academic models.

Clear focussed understanding of a topic. Critical analysis is an important test of the student's ability to evaluate business economics concepts. Introductions and conclusions should briefly address the issues to be discussed and discussed respectively. 40% Candidates must clearly label their ID Number on additional separate reference, formula or answer sheets.

Assignment Task: Individual Report

You should answer the question in report form with introduction, main body, conclusion. "The recent price wars in the supermarket and mobile phone industries have been beneficial to both consumers and their respective industries." Discuss critically, using all the recent theoretical models. Make references to important microeconomic models. Some examples are: (Supply, Demand, Market equilibrium, Price discrimination, Opportunity cost) "The cost of mobile phones have fallen to such a level which, if this trend continues ,would make mobile telephony more affordable to much larger segments of the emerging markets population". Discuss critically, using all the recent theoretical models. Make references to important macroeconomic objectives: Some examples are: (Growth, Inflation, Unemployment, GDP, Exchange rates)