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Two of the benefits that consumers realize resulting from increased competition are lower prices and improved product quality. Identify a product that has (a) fallen sharply in price, or (b) significantly gotten better without price increases.

Were these desirable product qualities the direct result of increased competition? If no, how did such changes occur? Was the product produced in an industry closely akin to the purely competitive market structure? Incorporate one non-lecture or textbook resource as evidence to support your position.

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