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Part 1 - The management accountant for the Pen Company has prepared the following segmented income statement for each of its three product lines.


Haco

Zinc

Fielder

Total

Sales

$500,000

$350,000

$450,000

$1,300,000

Variable expenses

360,000

260,000

290,000

910,000

Contribution margin

140,000

90,000

160,000

390,000

Other costs

20,000

20,000

20,000

60,000

Segment margin

120,000

70,000

140,000

330,000

Allocated avoidable costs

30,000

30,000

40,000

100,000

Segment income

90,000

40,000

100,000

230,000

Allocated corporate costs

40,000

50,000

40,000

130,000

Corporate profit

$50,000

$(10,000)

$60,000

$100,000

  • Do you recommend dropping the Zinc product line? Why or why not?
  • If the Haco product line had been discontinued, the short-term effect on corporate profits would be a decrease of what amount?
  • Assume that the Fielder product line has been discontinued and long-term capacity has had time to adjust. The projected long-term effect of this action on annual corporate profits would be a decrease of what amount?
  • Assume that an advertising campaign could increase revenues for any of the products by $15,000. To maximize corporate profits, which product line should receive the advertising dollars? Why?

Part 2 - Department income totals $500,000, investment in the department is $2,000,000, and the company's cost of capital is 10%.

  • Calculate the return on investment (ROI) for this department.
  • Calculate economic value added.

Part 3 - The manager of the processing division of XYZ Corporation is considering the purchase of new equipment, which would modernize an aging plant. Currently, the division has an asset base of $8,000,000 and net operating income of $1,200,000. The new equipment is expected to cost $1,000,000; it supports the corporate strategy of competing on the basis of quality and customer response time. The new investment is also expected to increase operating income by $100,000 next year, which is an acceptable return on investment from the standpoint of corporate management.

  • What is the current ROI for the processing division of XYZ Corporation? (Show calculations.)
  • What will be the divisional ROI if the new investment is undertaken?
  • Suppose that the compensation contract for the manager of the processing division consists of a base salary plus a bonus that is proportional to the ROI earned by the division. Is this manager's total compensation higher with or without the new investment? (Show calculations.)
  • What changes to the divisional manager's compensation contract might corporate management make that would better align divisional manager's compensation (and performance evaluation) with overall corporate goals?

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