Over the last several years, the airline industry has lost billions of dollars and individual firms (with the exception of a few discount carriers) have been unable to make a profit. Assess aspects of the oligopoly market structure that may be relevant in explaining this outcome. How has the process of filling capacity in the recent years affected this outcome? Do you believe the ticket prices accurately reflect the value to consumers? (you must think of opportunity cost, substitutes to answer this piece).

Evaluate some of the factors relating to firms in a monopolistic competition market structure that allow firms in a particular industry to make an economic profit. Be sure to give some examples of firms that operate in a monopolistic competition market structure. Talk a little about the profit, is it long term profit? Why or why not? What would encourage anyone to go into such a business to operate in this market structure?

Analyze how failures to align organizational architecture contributed to failure of Enron. Be sure to give some specific examples. Could they have done a better job of aligning organizational architecture with the strategy of the organization? Why or why not?