Other episodes which tested the leadership ethics of some of our well known companies were: Perier Water- contanminated bottled water; Pepsi- a cigarette butt in a can of soft drink; Fred Mayers Dairy (Cincinnati, OH)- contaminated ice cream: Wendy's restaurants- finger tip in a cup of chilli and Toyota-claims of stuck accelerators in some of their vehicles. My question is Which of the companies ended as winners, and which were the losers?