Of the six possibilities, which entry-deterring behavior is most often used? Explain why you think that strategy was chosen most often? If you were the CEO of a firm, which entrydeterring behavior would you prefer to use? Explain, and be specific.

1. Aggressive price reductions to move down the learning curve

2. Intensive advertising to create brand loyalty

3. Acquiring patents

4. Enhancing reputation for predation

5. Limit pricing

6. Holding excess capacity