Objectives refer to

1. the means by which a marketing goal is to be achieved, usually characterized by a specified target market and marketing program to reach it.

2. criteria or standards used in evaluating proposed solutions to a marketing problem. 2. statements of an accomplishment of a task to be achieved, often by a specific time.

3. a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.

4. the detailed day-to-day operational decisions essential to the overall success of marketing strategies.