NEEDS TO BE ATHLETIC SNEAKERS

Athletic Designer Shoe Advertising Assessment

Goal of this assessment: To understand the process to make a full page advertisement for an organization.

Description:

For this assessment you will be creating a full page ad for your Designer Shoes Company. Follow the guidelines below to ensure that the ad is competed in its entirety.

1. Ensure that your ad addresses the following:

2. NAME OF COMPANY: Ken's Designer Shoes

a. What are the features and benefits for the consumer?

b. Why will this product make the customer's life better?

c. Will you include an image of the product? Keeping in mind that the ad is used to create or feed a desire for your shoes.

d. Less is more

e. Don't share everything, give the consumers a reason to come and see your shoes in person

f. A full page ad is 8.25 in. x 10.75 in

g. Your completed ad must be saved in electronic format (.jpg or .png). You can use any graphics program to design the ad