A type of initial worth auction during which a "clock" initially indicates a worth for the item for sale substantially beyond any bidder is probably going to pay. Then, the clock gradually decreases the value till a bidder "buzzes in" or indicates his or her willingness to pay. The auction is then concluded and also the winning bidder pays the number mirrored on the clock at the time he or she stopped the method by buzzing in. These auctions are named when a standard market mechanism for selling flowers in Holland, however conjointly mirror stores successively reducing costs on sale things.