Marketing Analysis

Choose a consumer product or service, and examine how its marketing and advertising uses three different psychological theories of emotion or motivation to influence buying decisions. What emotions do they try to tap into, and what messages do they use to appeal to consumers? How do they seek to motivate a purchasing decision?

You can use print or broadcast advertisements as the basis of your analysis. Provide a full description of what you examined, and identify its source (e.g., corporate website, YouTube, magazine). Your paper should be a minimum of two pages in length. Include a title and reference, and cite your sources using APA.