Market Forecast Information

Your task is to produce a ten-year Market Forecast for a good or service of your choice (subject to the convenor's approval).

This assessment will draw heavily on material presented in Module Two. You will be required to submit your Market Forecast as an electronically recorded oral presentation. The oral presentation should be 5 to 8 minutes in length.
Structure of Presentation:

In this presentation you should:

Introduce your good or service

Assess the likely non-price determinants of demand for your good or service over the next decade. Ensure you provide an overall assessment of whether demand is likely to have increased/decreased or stayed relatively constant over the period.

Assess the likely non-price determinants of supply for your good or service over the next decade. Ensure you provide an overall assessment of whether supply is likely to have increased/decreased or stayed relatively constant over the period.

Bring together your demand and supply forecasts, and therefore draw a conclusion about the overall market price/quantity at the end of the decade. Note: price changes due to underlying inflation are not of interest - we are only interested in real (ie: inflation adjusted) price changes.

Note any potential risks and/or opportunities related to your good or service. Pay particular attention to risks and/or opportunities from a sustainability/sustainable development perspective.

Criteria:

Your oral presentation will be marked against the following criteria:

Demonstrated understanding of key economic concepts

Demonstrated ability to apply key economic concepts in an applied setting

Clarity of presentation

X factor