Marginal Rate Substitution: kim enjoys eating muffins and cones.the following graph display one of kim's indifference curves, which shows here preference scones and muffins per month.

As a business owner making a final decision regarding the international aspects of a business decision, you may decide to set up a table with the risks and weigh their relative importance against the rate of return you foresee. You also need to put a plan in place to overcome it.