Many insurance companies sell health insurance plans to, Ask an Expert

Economics

Many insurance companies sell health insurance plans to companies. In these companies the employees pick the plan, but the set of offered plans is determined by the company. Recently, Blue Cross-Blue Shield, a health insurance company, ran a television ad stating, "If your employer doesn't offer you Blue Cross-Blue Shield coverage, ask why." Explain the promotional strategy behind the advertisement. Can you think of another company that uses this same Ask marketing approach?

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Business Economics, Economics

Category:- Business Economics
Reference No.:- M91867117

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