Manages regularly face the choice of increasing advertising, Ask an Expert

Economics

Manages regularly face the choice of increasing advertising expense or reducing price to increase sales in the Oligopoly market structure.

Suppose you have the following information.

Current product price equal $24.00

Current sales level equal 30,000 units

The advertising department expects the next $20,000 in ad spend should increase sales by 1,000 units to 31,000 while maintaining the current price of $24.00.

The finance department predicts dropping the price by $2.00 will increase sales by 3,000 to 33,000 units next year.

Which action should you take next year (increase advertising or drop price)? Show your work and explain your answer

Explain the basic difference in each choice with respect to the theory of consumer demand (the demand curve).

View complete question

Business Economics, Economics

Category:- Business Economics
Reference No.:- M91711226

Have any Question?Write your Review or question?

Related Questions in Business Economics

In a survey ofnbsp3153nbspadultsnbsp1407nbspsay they have

In a survey of 3153 adults, 1407 say they have started paying bills online in the last year. Construct a? 99% confidence interval for the population proportion. Interpret the results. A? 99% confidence interval for the p ...

If the market for a good is operating in the inelastic

If the market for a good is operating in the inelastic range of market demand. Which of the two policy that follow is more effective when handling (technical) externalities: Cap-and-trade or emissions fee?

Currently fringe benefits make up about 30 of us workers

Currently, fringe benefits make up about 30% of U.S. workers' total compensation. Suppose the U.S. government decides to tax fringe benefits as ordinary income. How might this affect the level of fringe benefits as a sha ...

Tell us about the starbucks corp what it does and makes

Tell us about the Starbucks Corp. what it does, and makes; publically traded or privately owned; how big, etc. 'what' is; it is exposition. Although who is the founders and history of the company; and its sense of social ...

A child protective service cps worker is calculating the

A child protective service (CPS) worker is calculating the average for the number of children per family in her caseload (N=30). The mean was 95 and the variance was 25. What was the standard deviation?

A country has a total of three cities and city a has a

A country has a total of three cities and city A has a population of 550,000 and city B has a population of 200,000 and city C a population of 10,000. Sixty physicians in the country. The per capita demand for medical ca ...

What effect does the teacher have on creating a learning

What effect does the teacher have on creating a learning environment with little to no behavior problems?

Question 1find the area between -88 standard deviations

Question 1 Find the area between .-88 standard deviations below the mean and 2.35 standard deviations above the mean. '88=.3106 and 2.3=.4906 Both figures are added .3106+.4906= .8012 which is 80.12% Question 2 The area ...

1 a firms marginal rate of technical substitution atm p lm

1) A firm's marginal rate of technical substitution at M P L/M P = 3, and the ratio of prices of labor and capital ,w/r, is 4. a) Is the firm minimizing its cost? Why or Why not? b) What can it do to improve its situatio ...

Number of cars average trvel time between a and b using

Number of cars Average trvel time between A and B using route 1 1 10 2 10 3 10 4 11 5 12 6 14 7 18 8 24 Alternative route 2: average travel time is 18 minutes (no matter how many cars are using it) How many cars will tak ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Business Economics Expert