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Kim Harris owns and operates a small retail store, selling the outdoor clothing of an American manufacturer to a predominately college-student market. Lately, a large department store outside of town has started selling similar but lower-priced clothing manufactured in China, Thailand, and Bangladesh. Kim is starting to lose business to this store.

Why would a Strengths Weakness Opportunities and Threats (SWOT) analysis be helpful in addressing Kim's strategic management problem? How could Porter's competitive strategies model be helpful as well?

Business Economics, Economics

  • Category:- Business Economics
  • Reference No.:- M91709733

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