Justifies a competition classification for the industry.

Describes the size and strength of current key firms in the industry, as these determine ease of entry and exit for new entrants into the market.

Discusses changes in market structure, such as quantity and skill level of labor supply and quantity and quality of raw materials used in the production process.

Evaluates industry forecasts for costs of market variables, such as labor and raw materials.

Explains evidence of future shortages or higher costs for market variables (that is, what threats exist and how this is known)

Describes threats forecast for the industry (that is, how and why the industry faces these threats).

Includes demographic, social, cultural, and political threats.

Includes market variables, such as changes in costs, future of resources, and general health of the industry or industries supported by the researched industry.

Describes potential for growth in the industry based on economic changes.

Describes how the economic changes identified affect demand for products produced.