Jane greinke is the advertising manager for payless shoe, Ask an Expert

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Jane Greinke is the advertising manager for Payless Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $24000 in fixed costs to the $210000 currently spent. In addition, Jane is proposing that a 20/3% price decrease (from $30 to $28) will produce an increase in sales volume from 16000 to 20000 units. Variable costs will remain at $15 per pair of shoes. Management is impressed with Jane's ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety.

a) Compute the current break-even point in units, and compare it to the break-even point in units if Jane's ideas are used.

b) Compute the margin of safety ratio for current operations and after Jane's changes are introduced. (Round to nearest full percent.)

c) Prepare a CVP income statement for current operations and after Jane's changes are introduced. Would you make the changes suggested?

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Accounting Basics, Accounting

Category:- Accounting Basics
Reference No.:- M9975125

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