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Jackson Company is trying to determine the optimal price to charge for its PUNCH model. Jackson has fixed costs of $50,000 and the PUNCH has variable costs of $12.00 per unit. Jackson has determined that the following relationships exist between price and demand: Price Demand $20 6,875 $19 8,800 $18 10,000 $17 11,000 What price should Jackson charge in order to maximize its profit?

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