Units of Utility
Jason is faced with two choices: A BMW costs $40,000 giving him an additional 800 units of utility and a laser printer for his computer costing $1000 giving him an additional 25 units of utility. Rational choice theory would predict that he would choose
A. to consume the BMW.
B. to consume the laser printer.
C. It is impossible to choose because the goods have different prices.
D. It is impossible to choose because BMW's and laser printers are fundamentally different goods with different purposes